A promotional activity of Ace e- bikes
Introduction
About food festival
Food festival is carried out in Solapur city every year to attract the food lovers towards the different kinds of quality as well as nutritious food products. It was organized and sponsored by LOK MANGAL group from 17 May to 20 May 2007 at Northkot ground, Solapur. As healthy and delicious food attracts both middle and higher income group people, it was a great opportunity to introduce any new product to local market.
Objectives
To get the marketing experience.
To horn the interpersonal skills and communication skills.
To study the customer perceptions and behavior about newly introduced product.
To make the customer aware about the benefits of eco friendly ACE e- bikes.
To make the customer aware about features of ACE e- bikes over the other electric bikes.
To convert the perspective people into a successful customer.
To forecast the future demands.
To study the customer requirements and specifications in existing product.
About ACE e-bikes
Pune-based Ace Motors has launched its first range of e-bikes. As India is rapidly moving from the label of "developing country" to "developed country", the individual income earnings are also increasing This higher income gives rise to higher use of convenience products e.g. vehicles, communication devices, safety products etc. But as anything in excess starts creating problems, pollution increase in oil prices are becoming major issues due to heavy use of vehicles. To overcome this problem ace has introduced its Ace e- bikes.
To horn the interpersonal skills and communication skills.
To study the customer perceptions and behavior about newly introduced product.
To make the customer aware about the benefits of eco friendly ACE e- bikes.
To make the customer aware about features of ACE e- bikes over the other electric bikes.
To convert the perspective people into a successful customer.
To forecast the future demands.
To study the customer requirements and specifications in existing product.
About ACE e-bikes
Pune-based Ace Motors has launched its first range of e-bikes. As India is rapidly moving from the label of "developing country" to "developed country", the individual income earnings are also increasing This higher income gives rise to higher use of convenience products e.g. vehicles, communication devices, safety products etc. But as anything in excess starts creating problems, pollution increase in oil prices are becoming major issues due to heavy use of vehicles. To overcome this problem ace has introduced its Ace e- bikes.
Features
The bikes powered by battery do not require petrol or diesel.
Priced at Rs 26,250 ex showroom.
Weight 60 kg and have load carrying capacity of 100-140 kg.
A full charge of 6 to 8 hours, with an input voltage of 220 volts.
Maximum speed of 25 km/hour.
E-bike is virtually maintenance free.
It has no gears, no engine, no belt or chain drive.
Zero emission, no pollution.
Electronic start and accelerator.
The bikes powered by battery do not require petrol or diesel.
Priced at Rs 26,250 ex showroom.
Weight 60 kg and have load carrying capacity of 100-140 kg.
A full charge of 6 to 8 hours, with an input voltage of 220 volts.
Maximum speed of 25 km/hour.
E-bike is virtually maintenance free.
It has no gears, no engine, no belt or chain drive.
Zero emission, no pollution.
Electronic start and accelerator.
Summary
As the SubashChandra auto electrical has recently taken the dealership of ACE e- bikes it was essential to highlight the bike in market. The event like food festival attracts the customers from all categories also the schedule comprises of two weekend days, suggesting the anticipated rush. So it was a great marketing opportunity.
So like any wise businessman Mr. Shrikant gawali has arranged a stall in food festival. This type of direct marketing creates a different impact on customer mind. Among other marketing strategies, the visitors of food festival were in a relax mood with ample of time so we could explain them about the bikes and could have rectify their quires. Thus due to this operation workout we got the maximum exposure to customers and learnt how to interact and communicate effectively with them.
Firstly company manager Mr.Kulkarni told us all technical details of the bike and demonstrated lively how to interact with customers. Through out the whole activity Mr. Shrikant gawali was along with us. He allowed us to freely use our idea and techniques to deal with customers. As if he was applying theory Y on us.
Future plan
The company plans to launch a new model by Diwali and get more powerful e-bikes in the future.
Learning's
Through this marketing activity we enhance our selling and marketing skills and we got actual practical exposure for event management.
We learnt how to interact and communicate with customers effectively.
We learnt how to convert prospects in to successful customer.
Through this experience we get the confidence to handle the customers.
We realize the importance of team work .
Conclusion
In the today's context where all the nations are trying to minimize pollution problems, these bikes can be said as pioneers being electrically powered these bikes are forming new horizon over petrochemically powered vehicles. These bikes also playing important role to cut down flow of currency external countries, to meet heavy annual demand of fuels.
In the event the major quire was regarding the subdelearship in the outskirts of Solapur city. So that ordinary people of city can conveniently interact with the company in the future. The participation in the events like food festival can bring more profit for the company, as compared with the marketing activities like advertising through news papers and other print media.
Presented by
Mr. Swapnil Charate
Miss. Poonam Bhosale
Miss. Aarti Karhade
Mr. Anand Paramshetti
Miss. Prajakta Gaikwad
Mr. Manjunath Kakkalmelli
Best wishes & regards to,
Reshma Gavali,
Faculty HR & MKTG,
INC SOLAPUR.
Faculty HR & MKTG,
INC SOLAPUR.
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